SEO definition: The goal is to attract more organic traffic to a website from search engines. Optimization tactics include changes to the technical and content aspects of a website in order to improve its appearance.

Improving Rankings is one of the most important SEO KPIs because it clearly communicates the impact of an SEO strategy on a website by increasing its online visibility.

SEO isn’t that complicated. It’s quite simple—or at least the basics are. But the basics aren’t enough to get you ranked, right?

Wrong.

Here’s the truth:

Most people who run websites have a limited understanding of SEO, so you often only need to get the basics right to succeed.

In this post, you’ll learn the five fundamental steps to SEO success:

1. How to figure out what your customers are searching for
2. How to optimize your web pages for your target keywords
3. How to make sure your website is accessible to both search engines and humans
4. How to get other websites to link to your site, and finally:
5. How to start measuring your SEO success

I’ve made every effort to keep this as jargon-free as possible without scrimping on actionability.

*Some info from Ahref